Tag Archives: Australian Open Fashion

Brand On The Rise: Lucky In Love

Lucky In Love Tennis Runway

We picked Lucky In Love as our Featured Brand On The Rise because this brand fuses tennis fashion with performance fabric. Lucky In Love clothing redefines activewear using power mesh, flawless digital printing and novel silhouettes.

Bring true fashion to the courts by layering interchangeable tops and bottoms. Every collection this season adds dimension and depth to your wardrobe.

SHOP THE COLLECTIONS HERE>

Lucky In Love


 

Shop WTA and ATP Player Gear

Tennis Runway Clothing

Sometimes you just need to channel your inner Roger Federer or Maria Sharapova. Whether its a matching racket, socks or headband, the best way to get into character is to use the products your hero wears. Check out the latest apparel for each athletes touring the ATP and WTA circuit.

Check out the Top Mens Apparel: SHOP ALL PLAYER COLLECTIONS

Check out the Top Womens Apparel: SHOP ALL PLAYER COLLECTIONS

Futuristic Upgrade: Fila Australian Open

Fila Platinum Collection for Women

Fila Spring 2015Founded in 1911, Fila has a rich history in tennis fashion. The brand has always strived to seamlessly combine superior fabrics, luxury and art. With its distinctive F logo, the brand is associated with athletic excellence delivered with its usual Italian elegance. In 2015, the brand still remains the same…only with a futuristic infusion.

Fila Spring 2015The companies’ current crop of athletes, Sam Querrey, Jelena Jankovic, Julia Georges, and Andreas Seppi, will combat the intense Australian heat with INVISTA THERMACOOL technology. This technology optimizes the bodies’ natural thermo regulation to keep the athlete cool. Conversely, the Duoregulation feature warms your body when you feel cold. (Which is perfect for the rest of us in the Northern Hemisphere!) Sam Querrey will don a classic white and navy polo while Andreas Seppi will sport a bolder look with his navy power and shocking orange Platinum Laser Cut Top.

Fila Spring 2015Jankovic and Georges showcase outfits with removable bra padding and the ever-flattering diva pink print. The Men’s and Women’s Platinum Collection features laser cut no-sew seams, reflective finishes, pockets that are fantastic for holding your every tech device and bold hues that play into the line’s futuristic vibe.

Australian Open Fila Jankovic, Querrey, Georges, SeppiShop these styles:    FOR MEN      FOR WOMEN

 

 

Tennis Runway Episode One: Making Waves

Tennis Runway Episode 1 Catalog: January Episode

To kick off the New Year, one in three Americans create resolutions for a new beginning. In 2014, the top 5 resolutions involved losing weight, getting fit, and living a healthy life style. Committing oneself to new goals, styles, and thought processes are made that much easier with apparel brands that not only inspire you but also make you feel like a champion.   The Australian Open is the ultimate platform for a fresh and vibrant start to the New Year. Wozniacki, Ivanovic and Jankovic are our trendsetters for the 2015 season. This episode showcases not only the washing away of last years lost resolutions, but also evoking the renewed fresh fashion of this upcoming season.

 

Tennis Runway Episode 2: Channel Your Inner Gladiator

The Ellison Sisters Tennis Runway February Catalog Channel Your Inner Gladiator

The crossover between fashion and sports has been building for the past few years. We have even seen a couture sneaker revolution, which is a growing trend because of the high value of sports in society. Since the feminist movements of the 60’s, women have been exposing their internal and external power for the entire world to see.

Newer tennis brands are taking the market by storm because of their fashion forward, sleek designs. Making them alluring, interesting, and wearable all at the same time. Their cuts and lines make women feel fierce and fabulous on and off the court. Venus Williams, designer of Eleven, hand sketches her patterns and designs. Her line embodies her competitive spirit enmeshed with her feminine mystique.

This episode is the visual representation of “Vogue”…the modus operandi of a true Queen of the Court.